August 13, 2026

How to disrupt the health misinformation business model

People need access to reliable evidence at the moment they encounter a questionable health claim online

By Paul Martin Jensen and Avi Tuschman

Aug. 13, 2026

Jensen is co-founder of Etalia and advises health executives and researchers in strategic communication. Tuschman is a Stanford StartX entrepreneur and founder and CEO of Crickit.ai.

Over the last several years, fearmongering about statins has exploded, as misinformation alleges that they damage the brain, liver, and muscles, among other problems.

Oxford researchers recently published a study in the Lancet Digital Health that should help with one common concern involving muscle disorders. Whether it ultimately does, however, will tell us a lot about the influence of online misinformation, and the scientific community’s ability to counter it. ...

Read the full article here in .pdf, or here on STAT News.

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